Rebrand
IKKI SAKE BAR
Year: 2021
Project Type: Freelance
Disciplines: Graphic Design, Web Design
Software Used: Illustrator, Wix
Overview
Ikki Sake Bar was looking to rebrand for their 6th year anniversary. The purpose of the rebrand was to pivot their business model to have a competitive edge over other Japanese hot spots around Edmonton, while also accommodating the adjustments that had to happen in the middle of the COVID-19 pandemic.
Ikki’s goal is to reach new, and more, clients that love to drink, party, and socialize with friends. They want to be known as a modern Japanese “hole-in-the-wall” bar serving a large selection of sake as well as small snacks with an Asian twist.
I lead the graphic design needs of the rebrand while also collaborating with Ikki’s owners and their marketing partners on ideas and execution of various design and marketing strategies.
Deliverables
Ikki Sake Bar’s rebrand included a variety of deliverables ranging from print, to digital, to marketing. These can be found at Ikki Sake Bar and across their socials.
Visual Identity
New logo (with variations)
Colour palette
Stickers / Labels
T-shirt design
Digital
Website
Digital Menu
Instagram Templates
E-Gift Cards
Visual Identity
Logo
As part of the rebrand, Ikki wanted to pivot from their izakaya look and feel.
They requested a new logo that would represent their new bold and fun Japanese fusion bar experience.
Original Logo
nEW LOGO
Logo Variations
Variations of the logo were needed for food and beverage packaging.
The rebrand occurred during the COVID-19 pandemic and Ikki wanted to ensure their customers could celebrate their 6th year anniversary with sake cocktails and hand-held snacks to-go.
cOLOUR paLETTE
Ikki only had one design requirement and that was for the colour purple to be part of the new identity due to its positive meanings in Japanese culture.
To emanate a nightlife/bar feel, the palette includes a vibrant purple and teal commonly found in neon signage throughout the streets of Japan.
orIGINAL cOLOURS
nEW COLOURS
Stickers/Labels
Here is a sample of how the labels are being used for Ikki’s cocktails to-go.
T-shirts / uniform
Ikki wanted their new staff t-shirts to remain casual so I created a hand-drawn typographic design for the back and placed the logo on the front over the left side of the chest.
Digital
Website
The website was designed and built using Wix at the request of the manager, who wanted to maintain familiarity for updating content.
The website has a new landing page where they promote their new vision, happy hours, and seasonal content. It also includes online ordering features, food and drink menus, and e-gift cards.
Check it out here.
E-Gift Card Design
This gift card design features brush strokes of Ikki’s new neon accents
Instagram Templates
I collaborated with Ikki’s marketing partners to create a handful of templates for them to use throughout the launch of Ikki’s rebrand.
